Marketing & Sales in Healthcare


Marketing and sales activities in healthcare are often highly regulated and are mostly confined to target groups with medical expertise. In this context, the identification of relevant stakeholders from the target groups of physicians, associations, payors, agencies and service providers is especially important.

advisors in healthcare supports your organization in approaching the most important target groups. We can resort to our long-standing contacts to stakeholders in the German and international healthcare systems. In close cooperation with your organization, advisors in healthcare develops a comprehensive communication concept for the continuous interaction with different stakeholder groups.

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Anne Kuhbier Managing Director

Did we spark your interest?
Please contact us, we'll be pleased to support you.

What we can do for you
Communication strategy
Target group-specific communication
Documents & information
  • Development of overarching and target group-specific communication strategies
  • Description of USPs and phrasing of value story and value proposition
  • Stakeholder mapping and profiling
  • Development of stakeholder management concepts
  • Identification of suitable contacts
  • Definition of relevant, subject-specific contents
  • Definition of suitable communication channels and media
  • Development of specific communication timelines
  • Preparation and organization of advisory board sessions
  • Support in the approach of KOLs, physicians' associations (German KVen), payors, payor service providers (German MDK/MDS), etc. and in implementation of targeted communication concepts 
  • Development of concepts and materials for field staff education
  • Performance of field staff information meetings
  • Preparation of documentation forms for prescribers to facilitate argumentation in case of economic prescribing audits
  • Continuous research of market-relevant facts and preparation of newsletters